Moviegoers zap cellphone abusers
Regal is giving theatergoers free popcorn and a gadget that lets them bust annoying cellphone users in the theater.
Regal is testing devices at 25 of its theater locations, handing them out to frequent customers and may roll it out nationwide in the next year if it proves successful, Campbell said. Regal operates 6,400 screens nationwide.
About the size of a pager, the gadget has four buttons. One alerts theater managers about a disruption in the audience, such as a fight over a cellphone.
A second button gives notice of faulty movie projection, a third button can be pressed if the room temperature is off and a fourth button, marked "Other" covers any other problem.
The device is part of Regal's efforts to keep fans coming back to the box office by making sure they still enjoy the experience, even as the movie industry faces greater competition from other media such as the Internet or video games.