"The direct-to-consumer campaign will launches April 28 in southern Florida and will be based in HEARx hearing aid stores (owned by HearUSA, Inc.) It appears the first focus of the marketing effort will be the senior citizen demographic."
VeriChip goes consumer with its implantable RFID chips; Would you buy?
VeriChip Corporation to Launch Direct-to-Consumer Campaign
To chip or not to chip – that is the question
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