Riitta Leinonen, noted witchcraft expert and owner of "Hexeria" affirms that the books have pushed the once-occult practice into the entertainment sphere. "The Harry Potter phenomenon shows that there are also positive, and not only malicious, forces in sorcery and that innocent magic can be a good thing," she said. "Witchcraft is benefiting from the Harry Potter effect."
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But while children may be Potter's targets, they're not the only takers. One highly visible adult internet witchcraft school credits Rowling as a promoter of Wicca in a press release, stating, "Harry Potter has rekindled interest in beliefs that were already growing in the United Kingdom and United States for more than fifty years, and that belief is a faith called Wicca."
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